Brand Reports

An investigative look into luxury fashion’s most defining moments, brand strategies, and cultural positioning. Each case study dissects how heritage, reinvention, and market dynamics influence the industry, offering a deeper understanding of its successes and missteps.

The Row’s Silent Revolution

Ashley and Mary-Kate Olsen founded the American luxury label The Row in 2006 focusing on exceptional fabrics and impeccable details...

Gucci’s Endless Reinvention

Gucci, a brand linked with elegance and flair, was established in 1921 by Guccio Giovanbattista Giacinto Dario Maria Gucci. Gucci's rise from Florence, where he opened his first shop, to a worldwide luxury...