Strategic Consulting

Luxury Files offers strategic consulting for luxury and premium fashion brands seeking to realign with meaning, clarity, and cultural relevance. In a market where overexposure and short-term tactics often blur identity, I help brands reconnect with their core values and reposition themselves with intention. Whether you're looking to refine your voice, reestablish cultural resonance, or strengthen your long-term vision, the consulting process is rooted in deep analysis, storytelling, and a commitment to building lasting emotional value. Each collaboration is built from scratch and structured across three flexible phases: 1. Diagnosis & Brand Audit A comprehensive assessment of your brand’s current position — including visual identity, narrative coherence, consumer perception, communication tone, and competitive context. This phase reveals both inconsistencies and untapped potential, laying the foundation for informed and intentional growth. 2. Strategic Roadmap Based on the findings of the audit, I develop a customized brand strategy that defines your storytelling pillars, positioning, and long-term brand territory. The roadmap balances cultural relevance with commercial objectives, offering both short- and mid-term initiatives anchored in a strong and differentiated vision. 3. Implementation The final phase ensures that strategy translates into reality. I support the execution process through creative direction, campaign ideation, content development, and — when relevant — product guidance and quality supervision. This stage guarantees coherence across all consumer touchpoints and helps internal teams activate the strategy with consistency and clarity. Clients may engage in the full three-phase journey or begin with a single step, depending on their goals, timing, and internal resources. Every project is tailored — never templated — and designed to ensure that strategic thinking becomes a lived, embodied brand experience.